In Terms of External Search for Information in a Purchase

question 206

Multiple Choice

In terms of external search for information in a purchase decision,need for cognition is:

• A) the extent to which a stimulus or task is relevant to a consumer's existing needs, wants, or values
• B) a personality characteristic an individual displays when he or she engages in and enjoys mental activities
• C) the mental position a person takes on a topic, person, or event that influences the holder's feelings, perceptions, learning processes, and subsequent behaviors
• D) simulations of the knowledge structure embedded in an individual's brain

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Definitions:

Document

A piece of written, printed, or electronic matter that provides information or evidence or that serves as an official record.

Appendix

A supplementary material at the end of a book, document, or article, containing additional information on the topic.

Table

A piece of furniture with a flat top and one or more legs, providing a stable surface for working, eating, or storing items.

Bulleted Lists

A list format that includes bullet points for each item, offering clear and concise presentation of information.