The Affective Component of an Attitude

question 77

Multiple Choice

The affective component of an attitude:

• A) contains the feelings or emotions a person has about an object, person, or idea
• B) refers to a person's mental images, understanding, and interpretations of an object, person, or idea
• C) is an individual's intentions, actions, or behavior
• D) is the mental picture a person has of an object, person, or idea

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Definitions:

Consumer's Surplus

The disparity between what consumers are prepared and can afford to spend on a product or service and the actual amount they end up paying.

Total Amount

The complete sum or quantity of something, encompassing all parts or units counted.

Willing to Pay

The maximum amount an individual is prepared to spend to acquire a good or service.

Utility Function

A mathematical representation in economics that describes how consumers allocate their income across different goods and services to maximize their utility or satisfaction.