Examlex
An inert set is a series of brands that are viewed as being negative because of past buying experiences.
Arithmetic Reasoning
The ability to solve problems by performing operations like addition, subtraction, multiplication, and division.
Dual Processing
The theory that the brain operates using two modes of thought: "intuitive" and "analytical", simultaneously processing information.
Conscious
Being aware of and responding to one's surroundings; awake.
Unconscious
According to Freud, a reservoir of mostly unacceptable thoughts, wishes, feelings, and memories. According to contemporary psychologists, information processing of which we are unaware.
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