In the Modified Rebuy Situation,once a Need Has Been Recognized

question 127

True/False

In the modified rebuy situation,once a need has been recognized buyers will skip intervening steps in the b-to-b buying process and go directly to making a purchase.

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Definitions:

Mesosystem

In ecological systems theory, the mesosystem refers to the interactions between different microsystems, like the relationship between a child's home and school environment.

Macrosystem

The largest and most remote set of people and places to a person that still exercises a significant influence on them, according to ecological systems theory.

Exosystem

A term in ecological systems theory referring to the social settings that indirectly influence an individual's development, such as parental workplaces.

Microsystem

In ecological systems theory, the immediate environment in which individuals interact face-to-face, such as family, school, and peer groups.