In Dual-Channel Marketing,if the Benefits Sought from a Product Differ

question 217

True/False

In dual-channel marketing,if the benefits sought from a product differ between the consumer and b-to-b markets,the best marketing strategy is to create separate communication messages.

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Definitions:

Socio-emotional Selectivity Theory

A theory suggesting that as people age, they prioritize emotionally meaningful goals and relationships due to perceived limitations in time.

Disengagement Theory

A theory suggesting that aging involves a natural and inevitable mutual withdrawal or disengagement, resulting in decreased interaction between an aging person and others in the social system he belongs to.

Race Crossover

A phenomenon where the relative mortality rates of race or ethnic groups change positions over time or age.

Activity Theory

A psychological and sociological theory that suggests older adults are happier and more satisfied if they remain engaged in activities and maintain social interactions.