The Two Most General Forms of Market Segments Are Current

question 146

True/False

The two most general forms of market segments are current customers and potential customers.

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Definitions:

MultiBranding

A marketing strategy where a company markets multiple brands in the same product category or sector.

Brand Licensing

The authorization by the licensor to allow a licensee to use a brand's name, logo, or product for a specified period against a fee.

Private Branding

A strategy where products are manufactured and offered under the retailer's brand name rather than that of the manufacturer.

Retailer Branding

The process by which a retailer creates a distinct image and identity for itself in the marketplace to attract and retain customers.