Basing a Communications Budget on Sales from the Previous Year

question 150

Multiple Choice

Basing a communications budget on sales from the previous year or anticipated sales for the next year is which method?

• A) percentage of sales
• B) meet the competition
• C) what we can afford
• D) payout planning

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Definitions:

Marginal Cost

The cost of producing one additional unit of a product or service.

Two-part Tariff

A pricing strategy that includes a fixed fee plus a variable charge based on usage or consumption of a product or service.

Marginal Cost

The expense associated with manufacturing an extra unit of a product.

Parking Fee

A charge imposed for the use of parking facilities, often varying based on location, time duration, and parking amenities.