Which Concept Explains That Consumers May Recall an Ad from the Past

question 24

Multiple Choice

Which concept explains that consumers may recall an ad from the past and make a purchase because they have seen the ad several times?

• A) a sales-response curve
• B) a marginal analysis
• C) decay effects
• D) carryover effects

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with an unconditioned stimulus, elicits a conditioned response in classical conditioning.

AFLAC

An American insurance company that provides supplemental insurance for individuals and groups to help pay benefits that major medical insurance doesn't cover.

Reinforcement

A process in behavior psychology that increases the likelihood of a behavior by following it with a positive or negative stimulus.

Environmental Events

Environmental events are occurrences within the natural world that impact ecosystems, weather patterns, and the environment, such as natural disasters or climate change.