Which Method of Developing a Marketing Communications Budget Uses Computer

question 87

Multiple Choice

Which method of developing a marketing communications budget uses computer simulations to model the relationship between advertising and marketing communications and sales, profits, and other factors?

• A) meet the competition
• B) objective and task
• C) payout planning
• D) quantitative models

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Definitions:

Referent

An entity or object that another entity or language refers to or denotes.

Expert

An individual with a deep, comprehensive knowledge or skill in a particular area or field.

Referent Power

A form of power that stems from being admired or respected, leading others to identify with the person who has referent power.

Identification

Conformity to a social norm prompted by perceptions that those who promote the norm are attractive or similar to oneself.