Many Professional Sports Teams Have Started Targeting Ads to Females

question 72

Multiple Choice

Many professional sports teams have started targeting ads to females because:

• A) women now watch sports as often as men
• B) women have an enormous impact on the spending habits of men
• C) women are now the primary fan of most sports
• D) of the earning power of women

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Definitions:

Openness to Experience

A personality trait that describes the extent to which an individual is imaginative, open-minded, and seeks new experiences.

Higher Job Performance

Refers to the degree to which an employee exceeds the job requirements in terms of quality, quantity, efficiency, and effectiveness.

Creativity

The ability to produce original and unusual ideas, or to make something new or imaginative.

Perceived Overqualification

Refers to an individual's belief that their skills, education, or experience exceed the requirements of their current job.