Using a Popular Song in an Advertisement

question 190

Multiple Choice

Using a popular song in an advertisement:

• A)does not have as much of an effect as writing a new tune.
• B)transfers the emotional affinity for the song to the product.
• C)creates brand parity.
• D)interferes with brand recall ability.

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Definitions:

Net Income

The total profit (or loss) after all expenses, including taxes, have been deducted from revenue; also called net earnings.

Double-Entry Bookkeeping

A system of recording and classifying business transactions that maintains the balance of the accounting equation.