A Firm That Has a Database Containing Consumer Purchasing Histories

question 189

Multiple Choice

A firm that has a database containing consumer purchasing histories and uses the information to create market segments is using:

• A) demographic segmentation
• B) psychographic segmentation
• C) benefit segmentation
• D) usage segmentation

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Definitions:

Same Environments

Situations or conditions in which individuals are exposed to identical or very similar external surroundings, often used in research to study genetic and environmental influences.

ADHD

Attention Deficit Hyperactivity Disorder, a neurodevelopmental disorder characterized by problems with focus, hyperactivity, and impulsiveness.

Stimulant

A substance that raises levels of physiological or nervous activity in the body, increases alertness, attention, and energy.

Methylphenidate

Methylphenidate is a stimulant medication commonly prescribed to treat attention deficit hyperactivity disorder (ADHD) and narcolepsy, working by increasing attention and decreasing impulsiveness and hyperactivity.