The Message Theme Is an Outline of the Key Idea(s)

question 129

True/False

The message theme is an outline of the key idea(s) that an advertising program is supposed to convey.

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Definitions:

Effective Negotiation

Occurs when substance issues are resolved and working relationships are maintained or improved.

Quality

The standard of something as measured against other similar things; a degree of excellence.

Harmony

A state of agreement, consistency, or congruence between parts, individuals, or groups, often resulting in a more effective or pleasant outcome.

Efficiency

The ability to achieve a goal or perform a task with the minimum amount of effort, time, and waste.