Examlex
In terms of the 75-15-10 rule, the 10 represents the amount of money that is spent on creating or designing the ads.
Referent Power
The degree to which a leader can influence others through their desire to identify and be associated with them.
Reward Power
The influence a person has over others based on the ability to grant rewards.
Favoritism
The practice of giving unfair preferential treatment to one person or group at the expense of others.
Legitimate Power
The degree to which a person has the right to ask others to do things that are considered within the scope of their authority.
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