Examlex
A threshold effect occurs when repeated exposures to a message cause consumers to lose interest in the company.
Reliable
A term describing something or someone that consistently performs or behaves well, meeting expectations.
Spearman's Concept of G
A theory proposed by psychologist Charles Spearman that suggests the existence of a general intelligence factor (g) which underlies individual cognitive abilities.
Binet
Alfred Binet was a French psychologist instrumental in developing one of the first intelligence tests, the Binet-Simon test.
IQ
An abbreviation for Intelligence Quotient, a psychological measure of a person's relative cognitive abilities as compared to the population.
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