An Advertising Account Executive Is the Key Go-Between for the Advertising

question 185

True/False

An advertising account executive is the key go-between for the advertising agency and the client company.

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Definitions:

Displace

In memory theory, to cause information to be lost from short-term memory by adding new information.

Short-Term Memory

A component of memory where small amounts of information can be temporarily kept for a relatively brief period.

New Information

Newly acquired data, knowledge, or insights that were not previously known to an individual or within a specific context.

Echoic Memory

A subset of sensory memory that deals with auditory information, allowing sounds and words to be remembered briefly after the original stimulus has ceased.