Although Sexually-Oriented Advertisements Attract Attention, Which Is Lower for Ads

question 172

Multiple Choice

Although sexually-oriented advertisements attract attention, which is lower for ads using a sex appeal than for ads using some other type of appeal?

• A) the interest level
• B) the level of physiological response
• C) brand recall
• D) the level of sexual arousal

---

Definitions:

Real Earnings

Earnings adjusted for inflation, depicting the real purchasing power of income.

Automated Production

involves the use of control systems and machinery to handle tasks in manufacturing with minimal human intervention.

Per-Unit Costs

The cost incurred to produce, manufacture, or acquire a single unit of a product or service.

Decrease

A reduction in size, quantity, or importance of something.