After All Other Activities Have Been Completed, Including Selecting the Agency

question 12

Multiple Choice

After all other activities have been completed, including selecting the agency, the final step of an advertising management program is to:

• A) review the company's activities in light of advertising management
• B) select an in-house or external advertising agency
• C) develop an advertising campaign management strategy
• D) prepare a creative brief

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Definitions:

Team Presentation

A presentation given by a group of people working together towards a common objective.

Winging

Relying on spontaneous or improvisational skills in a situation, usually without thorough preparation or a formal plan.

Fade Out

A gradual decrease in visibility or importance over time, often used in media and broadcasting.

Message Delivery

The process by which a message is conveyed from sender to receiver through a chosen communication channel.