One Simple Method Used to Judge an Advertising Agency's Creative

question 210

Multiple Choice

One simple method used to judge an advertising agency's creative reputation is to:

• A) contact the company's competition
• B) ask for a list of awards the company has won
• C) conduct a shootout
• D) review the most recent media buys the agency made

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Definitions:

General Intelligence

The theory suggesting the existence of a single, underlying intellectual capacity that influences performance across various cognitive tasks.

Mental Age

A measure of an individual's mental attainment based on the age at which it is normal to reach a certain level of mental development.

Binet Test

An intelligence test developed by Alfred Binet, used to determine an individual's mental age and intellectual development.

IQ

Short for Intelligence Quotient, a score derived from one of several standardized tests designed to assess human intelligence.