An Advertising Program Should Be

question 198

Multiple Choice

An advertising program should be:

• A) the basis of the IMC program
• B) one of many promotional efforts
• C) a stand-alone program
• D) the same thing as a public relations program

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Definitions:

Agoraphobia

A fear or phobia of public places.

Intense Fear

A strong, uncontrollable, and often irrational reaction to a specific object, situation, or event, leading to avoidance or distress.

Palpitations

The feeling of having a rapid, fluttering, or pounding heartbeat.

Sweating

A physiological process of secreting fluid from sweat glands of the skin, often induced by heat or stress as part of the body's cooling mechanism.