With Regard to the Account Size in Determining Whether to Use

question 128

Multiple Choice

With regard to the account size in determining whether to use an external agency or perform the work in-house,the following statements are true,except:

• A) a small account is not usually attractive to a large agency
• B) if 75% of the money cannot be used to buy media time and space, it is better to do the work in-house
• C) if the agency charges more than 25% of the money to design and create the ads, then the account is too small to use an external agency
• D) a small agency is not a viable choice, even for a small account, because the agency will lack the necessary resources to do the work

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Definitions:

Subculture Dominated Organization

An organization where the dominant culture is overshadowed by stronger subcultures within its structure.

Multicultural Organization

An organization that not only contains diverse cultural groups but also values and leverages this diversity to achieve organizational goals.

Common Assumptions

Widely held beliefs or premises that are often taken for granted without verification in analysis or argumentation.

Shared Values

Fundamental beliefs or principles that are collectively regarded as important by members of a group, organization, or society, guiding behaviors and decisions.