If a Company Wanted to Use a Boutique Agency for Developing

question 4

Multiple Choice

If a company wanted to use a boutique agency for developing a special contest or sweepstakes event, who should be contacted?

• A) a media service agency
• B) a consumer promotion agency
• C) a direct marketing agency
• D) a trade promotion agency

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Definitions:

Transitivity

In decision theory, the principle that if a person prefers option A to B and B to C, then they should prefer A to C.

Diminishing Marginal

A principle stating that as additional units of a variable input are added to a fixed input, the additional output produced from each new unit will eventually decline.

Indifference Curves

A graphical representation of different combinations of goods or services among which a consumer is indifferent, showing preferences and trade-offs.

Completeness

In the context of preferences, the assumption that any two bundles of goods can be compared, meaning a consumer can decide if one is preferred, the other is preferred, or they are valued equally.