For a Brand to Have a High Level of Brand

question 89

Multiple Choice

For a brand to have a high level of brand equity,it must have all of the following,except:

• A) high level of brand awareness
• B) top-of-mind status
• C) top choice status
• D) brand parity status

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Definitions:

Reminder Advertising

Advertising aimed at reminding consumers about a product or service or to maintain awareness of a well-established brand.

Persuasive Advertising

A marketing strategy intended to convince or influence audiences to take some action or sway their beliefs, typically to purchase a product or service.

Point-Of-Purchase

A marketing term that describes a strategic placement of products or advertising materials in retail stores to influence consumers' buying decisions at the time they are making a purchase.

Push Strategy

A marketing approach where a product is pushed through the distribution channel from producer to the end consumer.