Examlex
Many musical artists are more positive about using their songs in advertisements because they believe that using the songs will capture the kind of attention that will lead radio disc jockeys to play the song on the air.
Independent Variable
The factor proposed to change the behavior under study in an experiment; it is systematically manipulated during an experiment.
Experimental Research
A research design that permits inferences about cause and effect by exerting control, systematically manipulating a variable, and studying the effects on measured variables.
Control Group
In experimental research, the group of participants that does not receive the experimental treatment, used for comparison purposes.
Random Assignment
A method of assigning participants that ensures each participant has an equal chance of being assigned to the experimental group or control group.
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