In the Hierarchy of Effects Model, Preference for a Particular

question 145

Multiple Choice

In the hierarchy of effects model, preference for a particular product only occurs after each of the following occurs except:

• A)awareness.
• B)liking.
• C)knowledge.
• D)conviction.

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Definitions:

Authority

The power or right to give orders, make decisions, and enforce obedience.

Leadership Literature

Publications and scholarly works that explore theories, practices, and studies related to leadership and its effects in various contexts.

Concern For Task

The emphasis on accomplishing objectives and achieving goals within an organization or project.

Relationship Orientation

A focus on the development and maintenance of interpersonal relationships within a group or organization.