The Second Step in a Purchase Decision,which Follows Awareness in the Hierarchy

question 173

Multiple Choice

The second step in a purchase decision,which follows awareness in the hierarchy of effects model,is:

• A) recognition
• B) liking
• C) preference
• D) knowledge

---

Definitions:

Memory Construction

The process by which the brain creates and organizes memories, influenced by perception, imagination, and other cognitive processes.

Proactive Interference

The situation in which older memories disrupt the recall of later-formed memories.

Positive Transfer

The beneficial effect of prior learning on the acquisition of new skills or knowledge, where skills from one context enhance performance in another.

Conscious Attention

The focused and deliberate awareness and processing of the present moment or a specific stimulus.