In Terms of the Hierarchy of Effects Model, Affective Message

question 191

Multiple Choice

In terms of the hierarchy of effects model, affective message strategies would be most closely tied to which stage(s) ?

• A) awareness and knowledge
• B) liking, preference, and conviction
• C) actual purchase
• D) awareness and liking

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Definitions:

Emotion Labour

The method of regulating emotions and expressions to meet the emotional demands of a profession.

Pre-industrial Societies

Pre-industrial societies are those that exist before the widespread use of industrial technology, characterized by agrarian economies, limited technology, and traditional social arrangements.

Impression Management

Impression management is the process by which individuals attempt to control the perceptions or impressions others form of them, often in social or professional contexts.

Social Institution

An organized and established social system that meets basic human needs, such as family, education, religion, and government.