Music Is Very Good at Gaining a Viewer's Attention

question 144

Multiple Choice

Music is very good at gaining a viewer's attention:

• A) but often interferes with the person's ability to retain the information in the ad
• B) but interferes with brand and product recall
• C) and increases the retention of information in the ad
• D) and increasing the viewer's propensity to action

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Definitions:

Urban Slaves

Refers to enslaved people who lived and worked in urban settings, often in roles different from their counterparts on plantations, such as artisans or domestic workers.

Civil War

Refers to the American Civil War, fought from 1861 to 1865, primarily over the issues of slavery and states' rights, resulting in the preservation of the Union.

Autonomy

The right or condition of self-government, or the capacity of an individual to make an informed, uncoerced decision.

Free Blacks

African Americans who were not enslaved and lived freely, especially prevalent in the United States before the Civil War.