Based on the Hierarchy of Effects Model, Affective-Oriented Advertisements Are

question 18

True/False

Based on the hierarchy of effects model, affective-oriented advertisements are superior in developing liking, preference, and conviction for a product.

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Definitions:

Central Nervous System

The main part of the nervous system, consisting of the brain and the spinal cord, which is responsible for processing information and controlling bodily functions.

Anorexia Nervosa

An eating disorder characterized by an intense fear of gaining weight and a distorted body image, leading to severe food restriction.

ANAD

National Association of Anorexia Nervosa and Associated Disorders, an American nonprofit organization dedicated to the prevention and relief of eating disorders.

Sexual Addiction

A compulsive, repetitive behavior where an individual engages in sexual activities as a way to manage stress or emotional distress, often leading to negative consequences.