In an Advertisement for Curves for Women, Consumers Are Encouraged

question 165

Multiple Choice

In an advertisement for Curves for Women, consumers are encouraged to "join now" by offering them the rest of the summer free. This statement in the ad corresponds to which component of an attitude?

• A) cognitive
• B) affective
• C) conative
• D) verbal

---

Definitions:

Ego Identity

The sense of self that an individual develops across their life span through social interactions, integrating personal skills, values, and beliefs with societal expectations.

Adulthood

The period in human life when physical growth is completed, and an individual is fully developed, often marked by legal and social responsibilities.

Erikson

A psychoanalyst known for his theory on the psychosocial development of human beings, highlighting eight stages that span from infancy to late adulthood.

Identity Cohesion

The sense of unity, consistency, and clarity about one's own identity over time and across situations.