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Continuity Is the Exposure Pattern or Schedule Used in an Advertising

question 97

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Continuity is the exposure pattern or schedule used in an advertising campaign.


Definitions:

Executive Privilege

The right of the president and other high-level officials to withhold information from Congress, the courts, and ultimately the public.

Unitary Executive

A theory in constitutional law that suggests the President possesses the power to control the entire executive branch.

Execute Acts

To carry out, implement, or perform actions or laws as prescribed by a legal or authoritative body.

Nation's Interests

The economic, cultural, and political goals that a country considers important or necessary for its survival and growth.

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