Examlex
The following are types of appeals that can be used in designing ads,except:
Exclusive Dealing
A sales strategy where a seller requires a buyer to purchase only its products and not those of competitors.
Vertical Price Fixing
An illegal practice where parties at different levels of the same supply chain (such as manufacturers and retailers) agree to set and maintain prices at a certain level.
Minimum Retail Price
The lowest price at which a retailer can sell a product, often set by the manufacturer to maintain market value.
Independent Buyers
Individuals or entities that make purchasing decisions autonomously, without being influenced by sellers.
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