Business-To-Business Ads Have Tended to Use the Rational Advertising Appeals

question 32

Multiple Choice

Business-to-business ads have tended to use the rational advertising appeals almost exclusively. In recent years, there has been a move to use more:

• A) sex appeals
• B) emotional appeals
• C) fear appeals
• D) scarcity appeals

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Definitions:

Owner's Equity

Owner's equity represents the owner's claim to the assets of a business after all liabilities have been subtracted.

Owner Investments

Owner investments, also known as owner contributions, refer to money or other assets that owners put into their business for its use.

Revenues

The total income generated from normal business operations and other activities before any expenses are subtracted.

Balance Sheet

A financial statement that shows a company's assets, liabilities, and shareholders' equity at a specific point in time.