Although Almost Any Type of Appeal Can Be Used to Create

question 243

Multiple Choice

Although almost any type of appeal can be used to create an advertisement, it is the key responsibility of the marketer to make sure, to whatever degree possible, that the appeal is the right choice for the:

• A) advertising agency and creative that will be working on the ad.
• B) product, media planner, and media buyer.
• C) brand and the target audience.
• D) account executive and creative.

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Definitions:

Elisabeth Kübler-Ross

A Swiss-American psychiatrist best known for her theory of the five stages of grief, outlined in her 1969 book "On Death and Dying".

Terminal Illness

describes a disease or condition that is likely to lead to death, as it cannot be cured or adequately treated.

Denial

A psychological defense mechanism where an individual refuses to accept reality or facts, thus avoiding dealing with painful feelings or events.

Erikson

Refers to Erik H. Erikson, a developmental psychologist known for his theory on the psychosocial development of humans, which outlines eight stages that span from infancy to adulthood.