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Resonance Advertising Attempts to Connect a Product with a Consumer's

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Resonance advertising attempts to connect a product with a consumer's experiences and is a form of affective message strategy.


Definitions:

Blood Pressure

The pressure of circulating blood on the walls of blood vessels, usually measured in terms of systolic and diastolic pressure.

Aging Brain

The process by which the brain changes as a natural part of aging, often involving some decline in cognitive function and structural changes.

Reaction Time

The duration of time it takes for a person to respond to a stimulus.

Multitask

The capability or act of handling more than one task simultaneously or switching between tasks quickly.

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