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Emotional advertising is based on feelings such as trust,reliability,friendship,happiness,and security.
Alfred Adler
An Austrian medical doctor and psychotherapist, founder of the school of individual psychology, which emphasizes the uniqueness of the individual and the role of societal factors in personality development.
Collective Unconscious
A concept proposed by Carl Jung, referring to structures of the unconscious mind shared among beings of the same species.
Collective Unconscious
A concept in psychology that refers to the part of the unconscious mind which is derived from ancestral memory and experience and is common to all humankind.
Striving for Success
The motivated effort to achieve or accomplish significant goals or attain a high level of performance.
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