A Company Seeking to Build Brand Awareness Through Repeated Exposures

question 45

Multiple Choice

A company seeking to build brand awareness through repeated exposures to the same ads is using the concept of high:

• A) frequency
• B) continuity
• C) exposure
• D) reach

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Definitions:

Sale Of Shares

The process of selling ownership units of a company, usually in the form of stock, to investors or the public.

Lewin's Model

A change management model developed by Kurt Lewin which describes organizational change through three stages: Unfreezing, Changing, and Refreezing.

Economic

Relating to the production, distribution, and consumption of goods and services, as well as the management of money and resources.

Lewin's Change Model

A framework developed by Kurt Lewin which describes organizational change through three stages: Unfreezing, Changing, and Refreezing.