Examlex
An action-inducing conative advertisement is one way to get people to make impulse buys.
Equilibrium Price
The price at which the quantity of a good or service demanded by consumers equals the quantity supplied by producers, resulting in market balance.
Market Demand
The total demand for a product or service within a particular market, including all consumers' willingness and ability to purchase at various prices.
Purely Competitive Market
A market structure characterized by a large number of firms or sellers, each of which has a relatively small market share and sells a homogeneous product, with no single firm able to influence market price.
Average Fixed Cost
The fixed costs of production (costs that do not vary with the level of output) divided by the quantity of output produced.
Q61: To establish a long-term presence in the
Q69: The advertising support component of the creative
Q113: Many of today's consumers rely heavily on
Q132: One important decision in advertising management is
Q160: If effective reach and/or effective frequency are
Q171: Web sites,similar to displays at retail stores,can
Q175: It is important to spell out the
Q202: Expert authorities would most likely be used
Q224: In a television advertisement,Chris is about ready
Q236: Using typical persons and CEOs as spokespeople