The Major Advantage of Using a Comparative Message Strategy Is

question 117

Multiple Choice

The major advantage of using a comparative message strategy is that it:

• A) is more believable
• B) is good at capturing attention
• C) has a positive impact on viewer attitude
• D) creates a higher level of brand equity

---

Definitions:

Sample Proportions

A statistic that represents the fraction of individuals in a sample that possess a certain attribute or characteristic.

Control Limits

Boundaries that define the range of acceptable variation in a process.

Centerline

In the context of statistical process control, it refers to the midpoint or average of the data on a control chart, used to assess process stability.

Assembly Line

A manufacturing process in which parts are added to a product in a sequential manner to create a finished product efficiently.