Using Music to Build Emotions Surrounding a Product Is Tied

question 17

Multiple Choice

Using music to build emotions surrounding a product is tied to which type of message strategy?

• A) cognitive
• B) affective
• C) brand
• D) conative

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Definitions:

Manipulation

The passive movement of a joint to determine the range of flexion and extension.

Upper Extremities

Refers to the region of the human body that includes the arms, wrists, hands, and fingers.

Lower Extremities

Referring to the lower limbs of the body, including the feet, ankles, legs, and thighs.

Trunk

The main body or stem of a tree, or the main part of the human body excluding the head, neck, and limbs.