A Unique Selling Proposition Is an Explicit, Testable Claim of Uniqueness

question 154

True/False

A unique selling proposition is an explicit, testable claim of uniqueness or superiority.

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Definitions:

Payee

The party in a financial transaction who receives payment.

Note Receivable

A written promise that entitles the holder to receive a specified amount of money from another party at a future date.

Interest

A charge for borrowed money, generally a percentage of the amount borrowed.

Maturity Value

The total amount payable to an investor at the end of a fixed-income security's life, including both the principal and interest.