Which Type of Cognitive Message Strategy Is a Direct Promotion

question 49

Multiple Choice

Which type of cognitive message strategy is a direct promotion of a brand without any claim of superiority?

• A) generic
• B) hyperbole
• C) preemptive
• D) brand

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Definitions:

Short-Term Memory

A limited-capacity store that can maintain unrehearsed information for about 20 to 30 seconds.

Phonological Loop

A component of working memory model that deals with the auditory information, playing a key role in the processing and storage of verbal and auditory data.

Visuospatial Sketchpad

A component of working memory responsible for the temporary storage and manipulation of visual and spatial information.

Short-Term Memory

The part of the memory system that is responsible for holding small amounts of information in an active, readily available state for a short duration.