When Crest Is Featured as a "Cavity Fighter" in Its

question 52

Multiple Choice

When Crest is featured as a "cavity fighter" in its advertising competitors aren't likely to make the same claim. This is an example of which form of cognitive message strategy?

• A) generic
• B) preemptive
• C) hyperbole
• D) comparative

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Definitions:

Fourth Amendment

Part of the Bill of Rights, it protects individuals against unreasonable searches and seizures by the government.

Standing

The legal requirement that anyone seeking to challenge a particular action in court must demonstrate that such action substantially affects his or her legitimate interests before he or she will be entitled to bring suit.

Criminal Statutes

Laws or regulations stipulating behaviors that are forbidden and can lead to punishment by the government if violated.

Legislature

A governmental body with the power to make, amend, and repeal laws within a certain jurisdiction.