An Affective Message Strategy

question 272

Multiple Choice

An affective message strategy:

• A)invokes feelings or emotions and matches these with the good, service, or company being advertised.
• B)is the presentation of rational arguments or pieces of information to consumers.
• C)is designed to lead more directly to some type of consumer behavior.
• D)is the manner in which an ad appeal is presented.

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Definitions:

Self-Determination

A theory of motivation that emphasizes the role of autonomy, competence, and relatedness in fostering motivation and psychological well-being.

Core Virtues

Fundamental qualities deemed to be universally positive and desirable, such as honesty, compassion, and courage, that guide ethical behavior.

Positive Psychology

An approach to psychology that emphasizes the study and promotion of positive aspects of human life, such as happiness and well-being.

Courage

The ability to confront fear, pain, danger, uncertainty, or intimidation.