If an Advertisement Is Designed to Create Positive Feelings Toward

question 242

Multiple Choice

If an advertisement is designed to create positive feelings toward the Skechers Sport brand,then which message strategy is being used?

• A) cognitive
• B) conative
• C) affective
• D) comparative

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Definitions:

Evidence-informed Guidelines

Recommendations for practice that are developed based on a systematic review of the current scientific evidence.

Allopathic Medical Providers

Health care professionals who practice a system of medicine based on the diagnosis and treatment of disease through the use of drugs and surgery.

Supportive Research

Studies or findings that back up or reinforce a hypothesis, theory, or practice.

Behavioural Therapy

A therapeutic approach aimed at changing negative or destructive behaviors through reinforcement of positive behaviors.