When a Product Solves an Everyday Life Problem,the Executional Framework

question 143

Multiple Choice

When a product solves an everyday life problem,the executional framework being used in the ad is most likely to be:

• A) slice-of-life
• B) authoritative
• C) fantasy
• D) informative

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Definitions:

All You Can Eat

A service model where diners pay a set fee to consume as much food as they desire from a specific selection.

Consumption

The use of goods and services by households.

Additional Item

A supplementary product or service added to an existing order or purchase.

Opportunity Cost

The cost of forgoing the next best alternative when making a decision, representing the benefits one misses out on when choosing one option over another.