A Credit Card Ad Dramatically Showing a Consumer About to Be

question 115

Multiple Choice

A credit card ad dramatically showing a consumer about to be attacked in a war-like fashion by high interest charges is most likely using which type of executional framework?

• A) slice-of-life
• B) dramatization
• C) resonance advertising
• D) testimonial

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Definitions:

Job Seekers

Individuals actively looking for employment, either as a new position or as a change from their current job.

Potential Employers

Businesses or individuals who may consider hiring someone for a job or position within their organization.

Internet Sites

Websites accessible via the World Wide Web, providing information or services about various topics.