In Creating an Advertisement, the Creative Begins with the Creative

question 123

Multiple Choice

In creating an advertisement, the creative begins with the creative brief. From the creative brief, the creative should:

• A) develop a means-end chain
• B) choose a spokesperson or decide if one will be used
• C) choose an appropriate message strategy
• D) decide on the ad execution

---

Definitions:

Conjunction

In logic and grammar, a conjunction is a word or expression that connects phrases, words, or clauses, or in logic, it is the operator that represents the logical "and."

Negation

The logical operation that reverses the truth value of a proposition or statement.

Conditional

A statement in logic that asserts if one thing is true, then another will follow.

Truth Values

In logic, the assignment of truth or falsity to propositions, typically modeled as 'true' or 'false'.