Examlex
What are the two types of conative message strategies? Define both.
Skinner's Belief
Refers to B.F. Skinner's theory that behavior is determined by its consequences, reinforcements, or punishments, which lead to an increase or decrease in that behavior.
ERG Theory
A motivation theory proposed by Clayton Alderfer that categorizes human needs into three types: existence, relatedness, and growth, reshaping Maslow's hierarchy of needs.
Maslow's Theory
A hierarchical model proposed by Abraham Maslow outlining the sequence of human needs from basic physical necessities to higher psychological needs.
Reinforcement Theory
A theory in psychology that posits behavior is driven by its consequences, with reinforcement used to increase desirable behaviors.
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