In Creating an Advertisement, the Process Begins With

question 138

Multiple Choice

In creating an advertisement, the process begins with:

• A) the leverage point
• B) choosing the message strategy
• C) choosing the appeal
• D) the creative brief

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Definitions:

Cooperative Advertising

A promotional strategy where manufacturers and retailers or distributors share the cost and execution of an advertising campaign.

Coupon

A voucher entitling the holder to a discount on a particular product or service or the redemption for a specific offer.

Target Stores

A chain of retail stores in the United States that offers a wide range of products including clothing, electronics, and household items.

Reverse Product Placement

A marketing strategy where fictional products from movies, television, or other media are created and sold in the real world, leveraging their established popularity.